SWOT Analysis

SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. 

It is sometimes called situational assessment or situational analysis. Additional acronyms using the same components include TOWS and WOTS-UP.、

The name is an acronym for the four components the technique examines: 
Strengths: characteristics of the business or project that give it an advantage over others 
Weaknesses: characteristics that place the business or project at a disadvantage relative to others 
Opportunities: elements in the environment that the business or project could exploit to its advantage 
Threats: elements in the environment that could cause trouble for the business or project Results of the assessment are often presented in the form of a matrix, or simply as paragraphs.